After a positive meeting with founder Martina Offeh back in November 2019, I’m delighted to go into business with the brand and clothing line ASHES AND SOIL. I’m truly excited about this journey as I really believe in what this brand stands for and having seen the incredible team that has been assembled to work on this, I have no doubts about success being imminent. Glad to be able to call them my clients going forward and provide vision and direction in line with their goals and aspirations.

My involvement will mostly focus around consulting them through all things marketing and branding, which includes strengthening their position in the market, increase their customer base and actively engage with them in a more direct approach. You can also expect creative campaigns to promote and shine light on their collections/product releases.

More about the brand:
ASHES AND SOIL is a contemporary design brand with a unique ethical DNA. The label was launched in May 2019 with the aim to engage in cultures and to address social relevant topics.

The first collection Introspection is dedicated to eight individuals who have been dealing with mental health problems. This collection reflects their stories, in which they share their experiences with stigmatization and rejection with us.

The white lining inside each jacket illustrates the portraits of these individuals and the story label with an integrated QR code leads to our website, where the full story of each individual can be read to challenge thoughts and at the same time inspire hope.

Check out their amazing collection here: www.ashesandsoil.com
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