A year after the album release it was finally time for Serious Klein’s very first headline show, this is when the slogan “FOREVERLIVE” really got embedded as a movement. In the build-up to the tour we had a few sessions discussing different things, from tour merchandise to the structure of the show and most importantly (at the time) the name of the show. To call it the “Forever Live Tour” was an idea of mine that came to me in a flash. I figured the phrase and slogan I coined would perfectly sum up what this tour means to us as a collective.

This is to be the first tour of many and I thought it would only be right for it to be cemented in something that we want people to remember forever as it’s definitely going to be remembered by us.

The tour was then also sponsored and promoted by the likes of LiveNation & Snipes (one of the biggest Streetwear retailer in the DACH market) so it was amazing to see my slogan being used by them and their efforts to promote the tour.

Much closer to the beginning of the tour (which sold out straight away in large parts) we held another session to come up with a promotion campaign to sell out the few cities that hadn’t quite yet reached the same ticket sales and I can confirm that a combination of those ideas contributed to upping that number significantly.

Overall the tour was a success and gave fans a taste of what is yet to come from this incredible talent. We actually rewarded ourselves with a trip to Ghana as soon as the tour ended and plotted on how we are going to attack the future….so as always stay tuned!

You should be able to find some footage of the tour on our Tha Family Tree page.