This was probably one of the biggest things I’ve been a part of at the time. Whilst backstage after a Serious Klein live show in my hometown Hamburg (with Tyga) I reviewed the footage I recorded and thought about how far we’ve come as a team and how this art we’ve given to the people will be here after us.

That’s how I came up with slogan “FOREVERLIVE”, a double meaning that was created to embody our movement, my idea behind the slogan was to let it be known that we will always be “live and direct” when you see us but also that with the content we put out, we will live forever. It is also something that was easily turned into a chant and could hype up the crowd to create a sense or feeling of being a part of something great. It really captures two main things we are about, the legacy we’re creating and the attitude we have towards life.

Under Armour picked it up and dropped an exclusive and limited merchandise collection which not only featured the “Tha Family Tree” which is us as a collective but as you can see in the images my slogan was heavily featured all over the design. It became a very desired collection in a heartbeat where demand was far greater than supply, it became such a big deal I made a note back then which inspired the idea for naming the tour that would take place after the release of the album.

Without a doubt this is another testimony to us doing great things, as it was a major collab for us “kids” with an idea and a dream. It gave me a big boost to believing in my own ideas and talent going forward and I’m honored to be a part of this.

Fun Fact: Seeing the items of this collab/merch is the first time my own parents to some extend understood what it is I do.