BRASCO - TRESI (KALIM ft. LUCIANO)

After going through a re-branding phase for my client Brasco, we changed his name and sound as my idea was to find a sound and brand that will work for the German market to gain exposure that will essentially become a gateway to more international work.
We quickly found a lane that makes sense for him and it was time to get in the mix with one of the city’s and countries brightest talent.
Kalim is renowned for his provocative rap about the street life in the city we come from.

This was Brasco’s first big placement with a major label backing and really put him on the map as far as showcasing his own talent and being able to produce in that space.
My creative involvement outside of branding mainly was in defining and picking the sound that was on brand and in line with the vision I had.
It’s what made me even think of changing the name to something that will go with the sound that’ll only elevate from here on out.