I teamed up with my friends at Mazura Studios in these challenging times to do our part and provide Facemasks, which not only have been advised by the government but are also a product in line with their brand values. At first, it may seem that it is just a generic copycat idea as technically anybody could make their own, but I really looked at this as a brand awareness campaign as I wanted to ensure a wider visibility for my friends' talents. My idea was to use the label that you would usually use on the back of the clothing line, to be placed on the mouth area which gives it the ultimate visual range. Another thought behind the idea was that by using the label rather than the logo it has an element of promotion and publicity already built-in. Often people may like an item but are too shy to ask and because they don’t recognize the logo there would be no way to find the item/brand, but this way you can clearly see and read the label and search for it in your own time which then leads you right to Mazura Studios.

We worked out a little promotional campaign and video for the release of these items and the response was overwhelming. It proves that even the simplest of ideas when executed right can have a big impact.

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